HHW: What is the biggest thing people misunderstand about you and what you tried to show people about your brand?
DJ Self: Most people tend to focus on me being labeled a creep, and the mistakes I’ve made on TV with my girlfriend at the time. I think a lot of people focus more on my personal relationship, rather than what I was really trying to do on TV. I wanted to highlight unknown people from New York City on television. Gwinin Fest was a large part of the Show, but people always get side tracked.
HHW: Describe the meaning of your brand.
DJ Self: Gwinin is a word that me and my childhood friends used all the time. It really has no meaning, but If I had to put a meaning to it I would say it means positive. Anything we say that has to do with Gwinin means positive.
HHW: In regards to your Gwinin Fest, how do you go about picking the talent?
DJ Self: I didn’t pick the talent because I am on the road a lot for because of TV. The Gwinin team picked most of the artists. I only picked one artist. It was an artist’s that Bianca said was a good artist. The Gwinin team helps me balance things since I’m so occupied with a lot. Our team is the best.
HHW: Since one of your goals is to help upcoming artists, have you ever considered having a label?
DJ Self: I tried the label thing, but I think it would be unfair to have artists signed to me because I’m an artist also. Naturally, my priority would be me, and I wouldn’t be able to help other artists fully because I would be focusing on myself. I want to be able to focus on my career, but still help other artists. That’s why what I’ve chosen to show artists to other CEOs, or whoever could help them.
HHW: Other than the show, Love and Hip-Hop, and your attempts to help new artists, is there any other projects you are working on?
DJ Self: One thing I want people to know, is that I have an app called “DJ Self.” The DJ Self app showcases music, unsigned talents, and exclusive behind the scenes footage from the show. My goal is to reach 1 million on the app and right now I am at 600,000. I would like to see the app grow. I also have my clothing line which can be found on www.mygwinin.com. So far, the clothing is moving very well, and I’m happy about that.
HHW: You seem to wear a number of hats. Why do you extend yourself and branch out in so many ways?
DJ Self: I’m Nigerian, and I was raised to have a lot of hustles. If you just have one hustle, and it falls, then you’re scrambling to look around for ways to make it. I have an entrepreneurial mindset, so I do clothing, radio, television, and telephone applications.
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