By Valerie Victor
During the Hot 97 “Who’s Next 2” showcase at SOBs, Sonny Digital, an established producer from Atlanta, Georgia, played a compilation of his hit productions, followed by his new single, “50 On My Wrist.” Unlike his other productions, this song features vocals solely from Sonny. Not only did he write and rap the lyrics, he also produced and engineered the song himself.
Although Sonny is most famously known for his productions with artists like 2 Chainz, Nicki Minaj, Future, and more, he is now making appearances as a rap artist.
To date, his new song has received thousands of views and is trending on social media. Read more about Sonny’s rap career and his transition into artistry.
HHW: Recently you’ve decided to try and broaden yourself. What made you decide to step outside of just productions and start rapping?
Sonny Digital: I’m trying to be more than just a producer. I want to be an all around person in the industry and know how to do everything. When you limit yourself it’s like you’re boxing your money.
HHW: Tell me about how you began rapping, and what made you start out as an artist.
HHW: Is it hard for your fans to accept or understand you rapping since most of them are accustomed to you being a producer?
Sonny Digital: Right now there’s a clash between old fans and new ones. Some of the new fans say why am I rapping now, but they are really just finding out more about me. The older fans know what this is and how I actually started everything. But now in the industry, it’s cool for the producers to do more than just that. People are paying more attention to producers these days. Newer fans are looking at me like a producer that’s trying to be a rapper, so when I put out a record they don’t even know how I sound, and they can’t identify me right away. I’m breaking out of that stigma that everyone has about producers rapping.
HHW: I’ve heard you have a new song titled, “50 on my wrist.” Tell me a little about your single that your rapping on.
Sonny Digital: I was just messing around, and I did a little video out in LA when I was DJ-ing. I really just don’t want to wait on artists for me to be able to release my beats, so I just did the song myself. The song just started going crazy and everyone has a good reaction to the song so far.
HHW: Is the song on the radio now, or are you working on getting it into circulation?
Sonny Digital: I’m not to familiar with the world of being an artist. I have always seen it from the outside, and so I’m sure it’s not hard to give it to the stations. If I can be a producer which is sometimes more complicated, than I can do this artist stuff as well. It’s not going to be hard, but I don’t want anyone to feel like they have to play it because of who I am. I want to do it on my own, and make people see that I really know how to deliver and put together a song.
HHW: When you make your own music, do you do everything?
Sonny Digital: I do everything on my own. I mix it, I record, and I engineer it. I take advantage of the fact that I know how to make a good track. Sometimes you show other artists how to use your beat, so why not take advantage of knowing what to do. I think every producer has an artist in them.
HHW: You have a song featuring 50 cent where you are acting as an artist as well. Tell me about that collaboration.
Sonny Digital: The song with 50 was an original song I put out in 2014. It was only me on the track. I laid the beat and the vocals myself. I tried to do something really different. A year later, my manager said 50 cent heard the record and when he came to Atlanta he came in singing the song, “I’m the Man.” After that, we linked up and he hopped on the song. He ended up keeping me on the hook. Everything was produced by me, so I got artist credits and producer credits. Chris brown just did a remix to “I’m a Man,” where he sang my part over.
Sonny Digital: I’m about to start working with DJ Carnage. I have so many songs that are coming out, but the latest one I can tell you about is a song I did with Meek Mill. That song is really good, and I’m not sure when it will be released yet.
HHW: Since your an artist now will you put out your own project, or are you still working with other artists?
Sonny Digital: It would be ideal to put out my very own project, but I still have to produce a lot of other artists’ projects. I would need to take out a lot of time to make it happen for myself. Even if I really wanted to, I’d have to wait a little before I can focus on my own album or mix-tape. I’m patient when it comes to putting out my own project
Read the full article on Hip-Hop Weekly Magazine.